Why video makers don’t have to get paid to use YouTube videos
Video makers are still struggling to make money on their own channels, but their struggles have forced them to look elsewhere for revenue.
That includes advertisers, who have been forced to give up on paying for video makers’ content, as well as pay-per-click schemes that allow brands to earn money from their ads when their videos are viewed by users.
In an attempt to help video makers, many companies are trying to change the way that ads are served, including offering viewers a way to buy a “golden ticket” to the future of video.
“We’re really starting to see a shift in the marketplace,” said Paul B. Smith, president and CEO of VideoAdvocates, a group that advocates for video advertising on the web.
“The idea is to take a product, the idea is that it is something that is very expensive to create, and then to give it away for free.”
But in the meantime, the video makers who make the videos that get shared on YouTube and elsewhere say that, because the content is not paid, they don’t get a penny.
And some of them are getting a lot of backlash.
Many videos are called “freemium” in an attempt at enticing users to pay to watch them, and that has many users on edge.
Video maker and influencer Jason Wiggin, for example, says that the term “freemarket” is a marketing term that has become common among companies that are trying take advantage of the online video ecosystem.
“You see a lot more of freemarket videos on YouTube than you do paid content,” Wiggins says.
“And they’re actually more likely to be viral videos.
So that’s why a lot [of] people are worried.”
In the end, he said, the only way to keep the industry going is to give creators more control over the way they sell their content.
“It is really hard to get your foot in the door and start paying people to see what you’re making,” he said.
But for a video maker that is still struggling financially, he thinks it’s important for people to understand how YouTube works and how their videos work, and why they might be better off doing things differently.
He said that if people want to see how to make a better business, they should start by understanding what they’re paying for.
“I’m not saying that there are no free ways to make videos, but if you’re not paying for it and you’re only making one video, that’s not the best use of your time,” he added.
“What you need to know is how to pay for that content, and if you don’t, you’re probably going to miss out.”